Core Values

Core Values

Core Values

At every one of our locations, employees demonstrate their commitment to STAR and to our customers. It is this very commitment that has made STAR successful since 1943.

Honesty and Integrity

Our customers know we will take the time to get to know them and understand their financial needs. As trusted advisors, we’ll be there to guide them through the decision making and planning process with their best interest at heart. We strive to find the perfect fit for each customer’s needs.


At STAR, we answer for our decisions and actions. We honor the trust placed in us to be good stewards of the resources in our care. It is our responsibility to use our knowledge and experience to make sound judgments with an eye on their future consequences. All STAR employees make wise choices for the welfare of our customers, co-workers, company, and the communities we serve.

Respect for All

It’s a lesson we were all taught in grade school: Treat others the way you want to be treated. It’s important to treat all customers, fellow employees and vendors with respect. After all, we are interdependent on one another.

Do What’s Right

It’s no secret that STAR has committed its heart to customer service. We treat our customers right and are genuinely interested in helping them achieve financial success. Our employees will be there every step of the way to guide them, and our customers can always look to them for future guidance.

Commitment to Lifelong Learning

It’s imperative that we keep up with industry trends in order to provide our customers with the best service. It’s also important that we take the time to learn about our customers and what they expect and need from us.

STAR strongly believes that each employee and each customer should be financially literate. STAR employees participate in two learning days a year to increase their personal financial literacy. In turn, employees can share this information with customers. STAR also distributes e-mails, letters and other informational pieces to customers to enhance their financial literacy. 

Community Leadership

To be a community leader takes time, talent and treasury. With your help, STAR can have a lasting effect on the communities we serve. No act, no matter how small, goes unnoticed or unappreciated. By volunteering our time, we can enrich the quality of life of the communities we serve. When we sit on a committee or board for a local organization, participate in a community fundraiser or volunteer our time to teach school children how to save, each of us can use our talents to shape the community. We also provide financial support to area organizations. It is STAR's priority to support endeavours in education, economic development and the arts.

Being Progressive

Since STAR was formed, it’s been our mission to be a market leader. We pride ourselves on being innovative and using the latest technology to advance our products and services. We were among the first financial institutions in the country to send e-mail statements and utilize imaging technology. We’re always looking toward the future and finding new solutions to better serve our clients. We’re proud to offer products found at much larger financial providers with the service people expect from a smaller company.

Celebrate Success

STAR strives to create a positive, fun work environment. Part of that is recognizing and rewarding employees for the individual and team successes. From the All About You Awards to STAR Day, and the one-on-one appreciation, we take the necessary steps to ensure our employees get the recognition they deserve.

Remain Independent

We are committed to remaining an independent, family-owned Company. Our top priority is to build trust and strengthen relationships in all we do, allowing us to serve our customers and meet their financial needs, while also providing the financial strength and stability to ensure sustainable, long-term success and value to our shareholders.