04/23/2026
Lazy Money is Costly: Rethinking Liquidity in a Real-Time Economy
STAR's North Region President, David Leininger, explores the high opportunity cost of idle business capital in today's fast-paced economic environment.
In today’s real-time economy, money moves fast. Payments clear in seconds. Payroll cycles are tighter. Supply chains shift quickly. Opportunities can emerge and disappear overnight.
Yet many businesses are still managing cash flow the way they did a decade ago.
The result? Capital that sits idle. Funds that quietly lose earning potential. Cash that could be working harder to support growth, stability, and long-term strategy.
We call it “lazy money,” and in today’s economy, it’s more costly than ever.